Visual Arts

Are You Ready to Create and Communicate Visually?
Do you find yourself drawn to expressing ideas through drawing, painting, or sculpting? Are you a visual thinker who sees the world in colors, shapes, and textures? If you’re a creative, innovative, and detail-oriented person with a passion for bringing visuals to life, then a career in the visual arts might be a perfect fit for you! This field is for dedicated artists who use their skills to create everything from timeless fine art to essential commercial graphics that shape how we see the world.
The Basics
The visual arts field is vast and diverse, encompassing both fine arts and commercial arts. Fine artists create work primarily for aesthetic enjoyment and personal expression, while commercial artists use their skills to create designs for products, advertising, and media. Regardless of the path, it’s a world built on creativity, technical skill, and a deep understanding of visual communication.
You might find yourself working in diverse roles such as:
- Animator: Creating a sequence of images that give the illusion of movement, often for films, video games, or digital media.
- Art Director: Overseeing the visual style and images for a project, from magazine layouts and advertising campaigns to film sets.
- Curator: Managing a museum or gallery’s collections, organizing exhibitions, and researching artwork for public display.
- Fine Artist: Creating original works of art through mediums like painting, sculpting, drawing, or printmaking, often for galleries or private collectors.
- Graphic Designer: Creating visual concepts to communicate ideas that inspire, inform, or captivate consumers, often for websites, logos, and advertising.
- Illustrator: Creating drawings, pictures, or diagrams for books, magazines, websites, or products to tell a story or explain a concept.
- Museum Technician: Installing, caring for, and preparing museum exhibits, often working on the preservation and restoration of artworks.
- Photographer: Capturing images of people, places, or things for commercial, journalistic, or artistic purposes.
- UX/UI Designer: Focusing on the user experience (UX) and user interface (UI) to create intuitive and aesthetically pleasing digital products.
You could be working in an art gallery, a museum, an advertising agency, a tech company, a design studio, or as a freelance artist running your own business!, or in a small, independent film company!
Why Visual Arts?
A career in the visual arts offers the profound satisfaction of creative expression. You’ll be using your unique vision to create things that are beautiful, thought-provoking, and impactful. The field is also highly entrepreneurial, giving many artists the autonomy to work on their own terms and build their own brand. Whether you’re designing a logo for a new company or painting a landscape, your work has the power to communicate ideas and emotions in a way that words cannot.
Preparation
The path to a visual arts career is highly personal, but a strong foundation is essential. A bachelor’s degree in Fine Arts, Graphic Design, Art History, or a related field can provide you with technical training and a critical understanding of art theory.
The most crucial step is building a strong, professional portfolio. This is your primary tool for showcasing your skills and securing a job or a client. Seek out internships at design firms, advertising agencies, or museums to get real-world experience. For commercial roles, learn industry-standard software like the Adobe Creative Suite. For fine artists, participate in student exhibitions and work to get your art into local galleries. Networking with fellow artists and professionals is key, as many opportunities come through personal connections.
Key Skills:
To thrive in a visual arts career, cultivate these essential skills:
- Attention to Detail: Meticulously perfecting the aesthetics and technical execution of a design or artwork.
- Collaboration: Working effectively with clients, fellow artists, and teams to achieve a shared vision.
- Communication: Clearly articulating your creative vision and design choices to a client or team.
- Creativity: Generating innovative and original ideas that capture attention and communicate effectively.
- Drawing & Illustration: A foundational skill for many visual arts careers, regardless of the final medium.
- Networking: Building a professional network of peers, mentors, and potential clients.
- Portfolio Development: Curating and presenting your best work in a professional and compelling way.
- Project Management: Juggling multiple projects, client expectations, and deadlines efficiently.
- Technical Proficiency: Mastery of your chosen mediums, from paint and clay to digital software like Photoshop, Illustrator, or Blender.
Career Readiness
- Coaching Appointments: Schedule an appointment with a career coach at the OPCD for personalized guidance on:
- Resumes & cover letters
- Major or career exploration
- Internship and job search strategies
- Networking techniques
- Interview preparation
- Job offer evaluation and negotiation
- Navigating graduate or professional school applications
- Quick Questions:
- For quick questions, drop in Mon-Thu from 1:30 to 4:30.
- Wake Your Resume: Attend our Wake Your Resume workshops on Wednesdays in the OPCD during the academic year. Search for a session and register on Handshake.
Career Search
Handshake:
- Profile: Update your Handshake profile and career interests to see relevant opportunities.
- Collections: Check out the Arts, Theatre, and Music collections when searching for events or jobs.
Networking: Utilize LinkedIn to connect with Wake Forest University alumni. Learn more about networking.
General job boards like LinkedIn
and Indeed list many corporate and in-house design roles. For freelance and project-based work, platforms like Behance, Upwork, and Dribbbleare excellent resources. Professional organizations often have their own job boards as well. Salary in this field can vary widely depending on whether you are a salaried employee or a freelance artist. The U.S. Bureau of Labor Statistics and sites like Glassdoor and Payscale can provide salary data for specific roles like graphic designer or animator.
Other Resources
Professional Organizations/Sites: