Alex Lyons

Alex Lyons, 2017 BEM
LinkedIn, Client Solutions Manager, Marketing Solutions

Please provide a few sentences to say what you do in your job.

I partner with brands to execute advertising strategies on LinkedIn. My day-to-day includes partnering with ad agencies to recommend paid media strategies, assist in the RFP process, give ad creative and copy direction, launch campaigns, and measure/report results.

What advice would you give students who have an interest in marketing/advertising?

Consider a career in sales as a launchpad into a marketing/advertising career. I spent the first year out of college as a Sales Development Representative, and the client-management skills I learned then served as a great platform to be successful in client management today.

What WFU career resources did you utilize that were most helpful to you?

Wake Forest network!

Don’t go dark. Reach out for the purpose of creating and maintaining a relationship. Check in with your network every 6-12 months. You never know when you’ll need to leverage it.

What specific advice would you give regarding effective networking?

Don’t go dark. Reach out for the purpose of creating and maintaining a relationship. Check in with your network every 6-12 months. You never know when you’ll need to leverage it.